Rinaldo’s Diverse Classics Collection
We teamed up with Creative Director/Stylist Fiorella DiNardo from Rinaldo’s Spa & Salon, Erica On Fashion Stylist, Erica Wark and Make up artist Melody Iafelice to produce this piece for the Diverse Classics Collection.
From the first time we met with Fiorella discuss our approach, we knew our goal was to give you a first person perspective of what these highly talented stylists & artists are capable of creating. The mix of classic and modern edgy looks made for an amazing photo shoot with photographer Derrick Rice. Stay posted for the final product be posted on rinaldo.com
Since the theme of this shoot was to mix Classic and Modern/Edgy looks, many different aspects came into play in order to achieve this feel. We chose to colour this project the way we did to reflect that feeling. Colour plays such an important role in the pieces we produce and getting a bit creative with our tones and contrasts in post production really allowed us to have fun in bringing out this feeling in the video. All members of the creative team worked together in such a short time frame to get the models ready for their afternoon photo shoot with Derrick, so needless to say the music selection really hit home when we looked back at the energy we felt while filming.
Yours Truly

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