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NHL

The Amsted Advantage

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  • Posted On:
    October 4th, 2011
  • By:
    Mark

We worked alongside the team at Amsted Construction for the better part of 2 weeks to talk about the Amsted Advantage and really dig deep to find out what it meant. We produced a few pieces with the material we put together, one of which will be shown on the Jumbo Screen during an Ottawa Senators Home Game this year.

After several meetings with Amsted President, Steve Barkhouse, I found myself back at the office with a massive stack of reading material to get myself familiarized with the history and present day of Amsted Construction. As I read through a pretty thick stack of magazine articles and newspaper clippings, I began to piece together certain commonalities between them. I started to realize how much this tight nit team cared about their clients and how they truly took pride in each project they worked on.

Filming on the various job sites gave us a chance to get to know some of the Amsted team a little better and confirmed everything I had read after those first few meetings. Before long I really got a sense of what it meant to be an Amsted Construction Employee… and client. Just spending a few hours with each of the clients showcased in this promo piece really allowed me to see things from their perspective. It was pretty clear that the foundation of this company has been built around the customers needs. In every case the team at Amsted went over and beyond expectations, which often enough is something that can be quite hard to find in the industry these days.

After a pretty hectic two weeks of research, filming and editing, this is one of the few pieces we produced.

Yours Truly

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Philadelphia Flyer’s Claude Giroux

Category:
  • Posted On:
    September 12th, 2011
  • By:
    Mark

What does it take to be one of the NHL’s top point leaders? If you ask Claude Giroux of the Philadelphia Flyers, he’ll probably tell you, hours of intense workout sessions, a disciplined diet, focus on setting new goals and a little R&R before the end of the day.

We spent time filming Claude to piece together a story about his off ice summer routine. As Claude’s day started off we followed him to his workout session, “Train Like a Freak” designed by fitness Expert Tony Greco. It was important for us to jump in the mix during this workout session which gave us the opportunity to get up close and really give you the feeling of how intense each exercise is. Shooting with Canon DSLR’s really gave us an advantage to get as close to the action as possible. In between exercises Claude actually told me he was afraid I was going to get hit by his skipping rope because I was so close to him.. if you look close enough, you can catch his rope just skimming my lens at 1:24….Glad I didn’t get hit!

On this project we teamed up with Miv and Melissa from Miv Photography who played a key part in the storyboard process while also shooting both stills and cinema mediums for us.

This piece can also being seen on claudegiroux28.com

Music licensed through withetiquette.com

Yours Truly

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